A B2B application worked for SMBs, but as larger companies signed up it faltered.
When I crafted the personas for FastPay, the process uncovered an important unmet need
A style guide helped move development along when it spoke the developers’ language
How a whiteboard can become a hand-coded prototype in a matter of days
Even if at first you don’t think you need one, a dashboard can evolve over time from research findings, branding changes and acquisitions.
What if a process involving some 30 steps could be reduced to 1 or 2, if it meant giving up a UI?
Living for a bit in the problem space rather than jumping to a solution can yield a superior user experience.