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Scaling e-commerce events for success
Tag: B2B
Prominently featuring personas in a physical workplace aids adoption. But what about a remote team?
A B2B application worked for SMBs, but as larger companies signed up it faltered.
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And then it started to get persona
When I crafted the personas for FastPay, the process uncovered an important unmet need
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A dashboard evolution
Even if at first you don’t think you need one, a dashboard can evolve over time from research findings, branding changes and acquisitions.
What if a process involving some 30 steps could be reduced to 1 or 2, if it meant giving up a UI?