Open the doors to dramatically increasing the efficiency and ROI of your product
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Scaling e-commerce events for success
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Making sense of performance metrics
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Prominently featuring personas in a physical workplace aids adoption. But what about a remote team?
Translating a 30-year-old clinical informatics desktop application to a modern SaaS SPA takes careful research and iterative design
A B2B application worked for SMBs, but as larger companies signed up it faltered.
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And then it started to get persona
When I crafted the personas for FastPay, the process uncovered an important unmet need
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Investor ISO investee
When you have two apps targeting two ends of a process, how do you break them out of their silos and showcase a formidable AI platform?
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A dashboard evolution
Even if at first you don’t think you need one, a dashboard can evolve over time from research findings, branding changes and acquisitions.
What if a process involving some 30 steps could be reduced to 1 or 2, if it meant giving up a UI?
Living for a bit in the problem space rather than jumping to a solution can yield a superior user experience.