Categories
General

Five keys to enterprise software user experience design

Open the doors to dramatically increasing the efficiency and ROI of your product

Categories
Portfolio

Protected: Scaling e-commerce events for success

There is no excerpt because this is a protected post.

Categories
Portfolio

Protected: Making sense of performance metrics

There is no excerpt because this is a protected post.

Categories
Portfolio

Personas optimized for a remote workplace

Prominently featuring personas in a physical workplace aids adoption. But what about a remote team?

Categories
Portfolio

A legacy application transformed for the future

Translating a 30-year-old clinical informatics desktop application to a modern SaaS SPA takes careful research and iterative design

Categories
Portfolio

Scaling a finance application for enterprise

A B2B application worked for SMBs, but as larger companies signed up it faltered.

Categories
Portfolio

And then it started to get persona

When I crafted the personas for FastPay, the process uncovered an important unmet need

Categories
Portfolio

Investor ISO investee

When you have two apps targeting two ends of a process, how do you break them out of their silos and showcase a formidable AI platform?

Categories
Portfolio

A dashboard evolution

Even if at first you don’t think you need one, a dashboard can evolve over time from research findings, branding changes and acquisitions.

Categories
General Portfolio

Sometimes the best UX has no UI

What if a process involving some 30 steps could be reduced to 1 or 2, if it meant giving up a UI?

Categories
General Portfolio

Digging for the problem

Living for a bit in the problem space rather than jumping to a solution can yield a superior user experience.