UX strategy & leadership | Enterprise & B2B UX | Bridge-builder | Storyteller | Mentor & coach
Summary
15+ years experience designing consumer-grade SaaS enterprise and B2B platforms and services for e-commerce, fintech, healthcare, biosciences and digital transformation. Innovative and results-driven UX leader with a track record of driving research-based enterprise and B2B product design strategy, focusing on system scalability and AI-powered, user-centered solutions. Adept at leading high-performing design teams, defining vision, and partnering with cross-functional stakeholders to deliver measurable business impact. Passionate about mentoring, collaboration, and data-driven design to create seamless digital experiences at scale.
Key career highlights & impact
- Enterprise UX leadership: Led a five-person UX team at Walmart, designing enterprise tools that generated $518M+ in annual revenue.
- Strategic business impact: Scaled online promotional events at Walmart.com, increasing participation by 244% and revenues by 210%.
- Complex system redesign: Redesigned laboratory setup for clinical diagnostics, reducing process steps from 12 to 1, saving hundreds of hours in setup time.
- AI & ML-driven innovation: Led design for an AI-powered content analysis tool in health information technology, eliminating time-consuming manual research for clinical professionals.
- Process optimization: Improved funding request workflows in adtech, reducing manual staff workload by 15+ hours per request.
Career history
Walmart
Principal Designer
Aug 2022 – present
- Lead enterprise-scale product design initiatives for Walmart’s third-party Marketplace, defining long-term UX strategy and driving impact across multiple business units, representing incremental revenue of more than $518 million.
- Partner with executives, product managers, and engineers to deliver data-driven, user-centered design solutions.
- Lead cross-functional UX research efforts, enhancing analytics dashboards and seller performance tracking.
- Key Achievements:
- Led design of 0-1 internal application leveraging AI to scale seller participation in promotional events on Walmart.com, increasing seller participation by 244% and revenues by 210%.
- Designed risk management and authentication solutions for expansion into China, reducing fraud by 35% and account takeovers by 98.5%.
- Designed a new seller suspension appeal flow, reducing days to resolve by 53% and increasing fulfillment services income by 10%.
- Launched new Google Maps-based analytics tools improving seller logistics and reducing order cancellations.
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Arcules, a Canon company
Principal UX Designer
Jun 2021-Jul 2022
- Led a team of two designers at a global SaaS startup, transforming customer experience strategy and research methodologies.
- Collaborated on a Tiger Team effort with CEO and CTO to explore innovative uses of video data through AI to solve business problems.
- Spearheaded an international user research program (Japan)
- Standardized persona-driven product design.
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Bio-Rad Laboratories
Lead UX Designer
Sep 2018-Jun 2021
- Led global UX transformation for flagship SaaS product, replacing 30-year-old legacy systems with a modern cloud-based UX for this $2.6 billion company.
- Built and implemented a company-wide design system, improving consistency, efficiency, and accessibility.
- Conducted international in-person user research at multiple hospitals and clinics (China).
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FastPay
Senior UX Designer
May 2015 — Jan 2018
- Optimized enterprise finance workflows, streamlining key funding processes and reducing internal steps by 75%.
- Analyzed user behavior to reconfigure workflows, increasing efficiency and adoption rates.
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Zynx Health, a division of Hearst Health
UX Designer, Product Engineer
April 2011 – May 2015
- Created role of UX evangelist in organization, developing an interdisciplinary advisory group to advance organizational UX maturity model at this enterprise health information technology division of the $13-billion media giant Hearst.
- Led design of 0-1 clinical content analysis software, utilizing AI and NLP to guide hospital clinicians in implementing best practices to reduce mortality, length of stay, and costs.
Education
University of Southern California, Journalism
Key skills: Enterprise UX & System Thinking | Product Strategy & UX Leadership | Data-Driven Design & Business Impact| Cross-Functional Collaboration & Mentoring | AI, ML, and Scalable SaaS Design | Prototyping, Wireframing & UX Research | Design Systems & Accessibility (WCAG Compliance) | Personas, User Journeys, Design Workshops | Figma, Jira, Agile UX, Competitive Analysis, Process Flows
I also bake a mean pie.
Image: Unsplash, Joseph Ngabo