I’m a lead product designer living in Los Angeles with extensive experience at the confluence of consumer, B2B, and enterprise software design.
For the past decade I’ve been working on consumerization of enterprise applications; streamlining processes, reducing UI, seeking revelations from user research, negotiating enlightened compromises, and working tirelessly as a user advocate in a world that wants to change but faces significant legacy challenges.
The user experience does not begin or end with the application screens. There are always manual processes to be discovered. Take a look at the Post-it notes on a user screen, or try to imagine where they are getting data they have to input. My goal is to discover these parts of the user experience and have the software take on as much of the user tasks as possible.
Mastery & experience
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