Let me tell you a story.

I’m a principal product designer living in Los Angeles with extensive experience where enterprise, B2B, and consumer software design meet.

Every day I work to simplify complexity.

For more than a decade I’ve been working on consumer-grade UX for complex enterprise applications; enabling scale, streamlining processes, reducing UI, seeking revelations from user research, and negotiating enlightened compromises. I am a user advocate in a world that wants to change but faces significant legacy challenges.

The user experience does not begin or end with the application screens. There are always manual processes to be discovered. Take a look at the Post-it notes on a user screen, or try to imagine where they are getting data they have to input. My goal is to discover these parts of the user experience and have the software take on as much of the user task load as possible.

I hope you’ll take a few moments to check out my work, and if you’d like to get in touch, drop me a note at eric@ericstoltz.com or on LinkedIn.

Select case studies

Protected: Scaling e-commerce events for success

Managing online events crucial to achieving Walmart’s success could no longer be done with Excel, email and Zoom.

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Protected: Making sense of performance metrics

Sellers on Walmart’s third-party Marketplace needed to clearly understand how they met required performance standards.

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Personas optimized for a remote workplace

Prominently featuring personas in a physical workplace aids adoption. But what about a remote team?

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Expertise & experience

Oh, and I have a family history blog