Scaling a finance application for enterprise

A B2B application worked for SMBs, but as larger companies signed up it faltered.

And then it started to get persona

When I crafted the personas for FastPay, the process uncovered an important unmet need

Investor ISO investee

When you have two apps targeting two ends of a process, how do you break them out of their silos and showcase a formidable AI platform?

Development got faster at FastPay with a style guide

A style guide helped move development along when it spoke the developers’ language

Prototype, pronto!

How a whiteboard can become a hand-coded prototype in a matter of days

A dashboard evolution

Even if at first you don’t think you need one, a dashboard can evolve over time from research findings, branding changes and acquisitions.

Sometimes the best UX has no UI

What if a process involving some 30 steps could be reduced to 1 or 2, if it meant giving up a UI?

Digging for the problem

Living for a bit in the problem space rather than jumping to a solution can yield a superior user experience.